BEfest Awards Shortlist 2016

BEST BRANDED ENTERTAINMENT (FICTION)

  • One Green Bean for Virgin Mobile Australia - One Big Gig
  • One Green Bean for Queenstown - Snow Addicts
  • The Monkeys for Meat & Livestock Australia - Operation Boomerang

BEST BRANDED ENTERTAINMENT (NON-FICTION)

  • 3rdspace with Frontier Services for NRMA Roadside Assist - The Lightning Ridge Story
  • The Royals for Deakin University - Deakin VCE Stress Break
  • TBWA\Sydney with Eleven PR for M.J. Bale - Uncrushable
  • Host for Air New Zealand - Santa Stop Here
  • One Green Bean, Ikon Communications and M&C Saatchi for the Commonwealth Bank of Australia - Australian of the Year
  • The Monkeys for UBank - All I Need


BEST USE OF FILM CRAFT

  • Infinity Squared for James Boag - Return to Rugged
  • MediaCom for Queensland Government SunWater - Don't visit these places for the wrong reasons
  • Ikon Communications with The Precinct for Australian Avocados - Perfect Match
  • The Precinct for Tourism Australia - Restaurant Australia


BEST BRANDED PUBLICATION (PRINT OR ONLINE)

  • BauerWorks for Weight Watchers
  • Weber Shandwick for ibis Hotels - ibis PLAY: Building a Music Playground for ibis Hotels guests
  • Medium Rare Content Agency for Qantas
  • Junkee Media for Qantas - AWOL
  • The Royals for Deakin University
  • Medium Rare Content Agency for Coles


BEST USE OF EXPERIENTIAL

  • The Sound Campaign for Jack Daniel's - Barrel House
  • Whole Lot of Love for Contiki - Eternal India Launch  
  • MCN with OMD Fuse for McDonald’s - Create Your Taste
  • La Trobe University with National Gallery of Victoria - Thoughtography: How Your Mind Sees Art
  • The Monkeys for Telstra - Air
  • Vice Australia for Samsung - Sound+Vision


BEST USE OF INTERACTIVE / GAMING

  • Host for Air New Zealand - Wake Up Call
  • The Monkeys for University of Sydney - Here
  • BCM for CitySmart - Reduce Your Juice
  • The Monkeys for Oak - One Second Coupon
  • R/GA Sydney with Inertia Music for Google Australia - Playing with Fire
  • Red Engine SCC with Red Note & The Pulse for Telstra - Telstra 360: For the Fans


BEST USE OF MUSIC

  • One Green Bean for Virgin Mobile Australia - One Big Gig
  • Red Note with Red Engine SCC for Telstra - Telstra 360: For the Fans
  • The Monkeys for Bingle - As Simple as it Sounds
  • Vice Australia for Lynx - Pitch Black

 

MARKETING TEAM OF THE YEAR

  • Australian Radio Network
  • Sydney Opera House


BEST USE OF A SMALL BUDGET

  • Ikon Communications for Australian Bananas - Peel Reel
  • Maxus with Pedestrian TV for Hungry Jack's - The Pack that scares gulls
  • St Vincent de Paul Society Victoria with The Story Boxes - Being Frank
  • Arena Media Australia for EA Games, Need for Speed - Crew Create
  • 3rdspace with Frontier Services for NRMA Roadside Assist - The Lightning Ridge Story
  • TBWA\Sydney with Eleven PR for M.J. Bale - Uncrushable

BEST CONTENT STRATEGY

  • OMD with FremantleMedia Australia for Qantas - Ready for Take Off
  • Maxus with Tumblr for Hungry Jack's - Fiery Chicken Fries get the Tumblr Creatrs Hot in Media-First
  • Ikon Communications, One Green Bean and M&C Saatchi for the Commonwealth Bank of Australia - Australian of the Year
  • Red Engine SCC with Engine Room Productions & Red Note for Telstra - Imaginarium
  • The Monkeys for UBank - All I Need
  • The Woolshed Company - The Viral Experiment


BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION

  • Host for Air New Zealand -#airlinewager
  • Host for Air New Zealand - Wake Up Call
  • Network Ten with MCN & Match Media for Ikea Australia - Ikea & Masterchef Partnership
  • FremantleMedia Australia with Network Ten, Imagination Games for Family Feud Disney Edition Board Game

BEST BRANDED CONTENT CAMPAIGN

  • PHD Media with Universal Music & Edelman for HP - HP YouTubers
  • One Green Bean for James Boag - Symphony from an Unexpected Place
  • R/GA Sydney with Inertia Music for Google Australia - Playing with Fire
  • Octagon with Milkmoney for Dove Men+Care - Strength to Care
  • TBWA\Sydney with Eleven PR for M.J. Bale - Uncrushable
  • Emotive for Optus - Ricky Gervais Anti-Ad series for Optus


CONTENT COMPANY OF THE YEAR

  • One Green Bean
  • Junkee Media
  • Filtered Media
  • Vice Australia
  • Emotive
  • Medium Rare Content Agency