5 November 2015

Australia’s only branded entertainment festival, BEfest, was brought to you by media & marketing publication Mumbrella.

In 2015 the festival was headlined by Tobias Nordstrom, the brains behind the most awarded piece of branded content, Volvo and Van Damme’s ‘Epic Split’.

But there’s much more to BEfest than a man dangerously close to splitting in two. Industry experts helped to define branded content with best practice examples, the inspiration showcase got creative juices flowing, while marketers and top agency practitioners explored topics including whether Kanye could be your next ECD and how to do branded content without a Nike sized budget.



Best integration or brand storytelling

The One Centre for GE – GE Reports

Best use of a small budget

Commoner – Seek Volunteer

Branded entertainment – Best brand-commissioned project

The Sound Campaign for Jack Daniel’s – Future Legends

Best use of music

The Precinct Studios for Life Without Barriers – Someone Else’s House

“I thought it was a great concept and I met some interesting contacts.”

“I found the conference to be very interesting, relevant to my job and entertaining.”

“Good value over all – thank you.”

“Great opportunity to talk with other content producers.”