Mumbrella’s annual BEfest Awards is Australia’s only awards program dedicated to recognising branded entertainment and the way in which brands are using it connect with consumers beyond traditional advertising.

Categories include Best Content Strategy, Best Use of Film Craft, Best Branded Publication, Content Company of the Year, and Best Branded Entertainment fiction and non-fiction.

This year also sees the addition of the Marketing Team of the Year category, which aims to recognise the entertainment industry’s best marketing team. Entrants can include marketing teams working in film, music, TV, radio, gaming, sports betting and other entertainment media.

Marketers from Westfield, Westpac, Nestle, Volkswagen, Samsung, Sony Music, Lion, Warner Music and Tourism Australia are amongst the big brand owners joining this year's line up of BEfest Award jurors. To view the full list, click here.