The BEfest Awards aims to recognise excellence in creative work and the bravery of brands seeking to engage consumers through entertainment.

Thursday November 10, 2016  |  The Chauvel

Mumbrella’s annual BEfest Awards is Australia’s only awards program dedicated to recognising branded entertainment and the way in which brands are using it connect with consumers beyond traditional advertising.

Categories include Best Content Strategy, Best Use of Film Craft, Best Branded Publication, Content Company of the Year, and Best Branded Entertainment fiction and non-fiction.

This year also sees the addition of the Marketing Team of the Year category, which aims to recognise the entertainment industry’s best marketing team. Entrants can include marketing teams working in film, music, TV, radio, gaming, sports betting and other entertainment media.

Marketers from Westfield, Westpac, Nestle, Volkswagen, Samsung, Sony Music, Lion, Warner Music and Tourism Australia are amongst the big brand owners joining this year's line up of BEfest Award jurors. To view the full list, click here.

BEFEST AWARDS 2016 CATEGORIES

BEST BRANDED ENTERTAINMENT (FICTION)
BEST BRANDED ENTERTAINMENT (NON-FICTION)
BEST USE OF FILM CRAFT
CONTENT COMPANY OF THE YEAR
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
BEST USE OF EXPERIENTIAL
BEST USE OF INTERACTIVE/GAMING
BEST USE OF MUSIC
BEST USE OF A SMALL BUDGET
BEST CONTENT STRATEGY
BEST SPONSORSHIP OR PRODUCT INTEGRATION
BEST BRANDED CONTENT CAMPAIGN
MARKETING TEAM OF THE YEAR

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