Australia’s only branded entertainment festival, BEfest, was brought to you by media & marketing publication Mumbrella.
In 2015 the festival was headlined by Tobias Nordstrom, the brains behind the most awarded piece of branded content, Volvo and Van Damme’s ‘Epic Split’.
But there’s much more to BEfest than a man dangerously close to splitting in two. Industry experts helped to define branded content with best practice examples, the inspiration showcase got creative juices flowing, while marketers and top agency practitioners explored topics including whether Kanye could be your next ECD and how to do branded content without a Nike sized budget.
2014 AWARDS WINNERS
Best integration or brand storytelling
The One Centre for GE – GE Reports
Best use of a small budget
Commoner – Seek Volunteer
Branded entertainment – Best brand-commissioned project
The Sound Campaign for Jack Daniel’s – Future Legends
Best use of music
The Precinct Studios for Life Without Barriers – Someone Else’s House