2015 Shortlist

BEST BRANDED ENTERTAINMENT (FICTION)

  • Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus - Optus launches Netflix with Ricky Gervais
  • Taste Creative for Australia Post - The Real Stories Project
  • Loud & Clear and Screen Australia for Kill Me Three Times - Cinema release campaign
  • Host Sydney for Pizza Hut - A little bit hot OR a little bit cheesy, either way a whole lot yum.
  • The Story Lab & Mitchell Adcorp Alliance for Defence Force Recruiting - Bernie goes to Bathurst


BEST BRANDED ENTERTAINMENT (NON-FICTION)

  • Finch & Colenso BBDO Auckland for Volkswagen - Reduce Speed Dial
  • Finch & JWT Sydney for Nutrigrain - Unstoppable
  • Finch & Havas Worldwide for Jack Daniel's - Holiday Holograms
  • Clemenger BBDO Sydney for Dolmio - The Dolmio Pepper Hacker
  • Clemenger BBDO Sydney for Whiskas - Catstacam
  • Host Sydney for Air New Zealand - Meanwhile in New Zealand


BEST BRANDED CONTENT CAMPAIGN

  • Leo Burnett Melbourne for SPC - #MyFamilyCan
  • Clemenger BBDO Sydney for Whiskas - Catstacam
  • Host Sydney for Air New Zealand - Meanwhile in New Zealand
  • Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus - Optus launches Netflix with Ricky Gervais
  • TBWA\Maud, David Jones, Revolver/Will O'Rourke & Universal Music - #Shot By Sound


BEST USE OF FILM CRAFT / BEST EXECUTION

  • Vice Australia & Carat for Holden Astra - Cars vs Drones
  • Revolver/Will O'Rourke & Bazmark for Chanel No. 5 - The One That I Want
  • Tongue, Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney - Room 317
  • Red Engine SCC, The Pulse & Red Note for Telstra - Telstra360


BEST USE OF INTERACTIVE / GAMING

  • CPA Australia for Boardroom Tycoon
  • The Creative Shop for AFC Asian Cup Australia 2015 - Host City Brand Activation Services
  • Nova Entertainment for Ubisoft - Far Cry 4
  • OMD Fuse, Tennis Australia & TKM9 for McDonald's - Australian Open, Sign it Like a Pro
  • Isentia Two Social for PwC Australia - “Find Your Passion” recruitment campaign


BEST USE OF EXPERIENTIAL

  • Traffik & Edelman for Samsung - SlideLiner
  • Leo Burnett Melbourne for Honda Jazz - Magic Mobile Drive-In
  • Revolver/Will O'Rourke & DDB Auckland for Sky Television’s History Channel - The Unforgotten Soldiers
  • Tongue, R/GA & Telstra - The Big Selfie Stick
  • Ensemble & Contiki - Robots Unrivalled
  • The Sound Campaign for Jagermeister - Number56


BEST BRANDED PUBLICATION (PRINT OR ONLINE)

  • Junkee Media & Qantas - AWOL
  • CPA Australia & Wiley - The Naked CEO Book
  • Telstra Business & Bauer Custom Media - Smarter Business Ideas


BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION

  • Traffik & Edelman for Samsung - SlideLiner
  • MediaWorks NZ & Beat Communications for V - Jono V Ben
  • Network Ten Commercial Integration for Budget Direct - Captain Risky in the jungle
  • Tongue & Catalyst Media for Audi - International Champions Cup presented by Audi
  • Foxtel Networks Australia, MCN & Colgate-Palmolive - Australia's Next Top Model S9 & Colgate Optic White
  • Nova Entertainment - Smooth Festival of Chocolate Presented by Tim Tam


CONTENT COMPANY OF THE YEAR

  • Vice Australia
  • Isentia Two Social
  • Red Engine SCC
  • One Green Bean
  • 3rdspace


BEST CONTENT STRATEGY

  • CPA Australia - The Naked CEO
  • Junkee Media for Qantas - AWOL
  • Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus - Optus launches Netflix with Ricky Gervais 
  • One Green Bean for Meat & Livestock Australia - Better on Beef with the Honey Badger
  • Isentia Two Social for Mission Australia - #NoticeUS Campaign


BEST USE OF A SMALL BUDGET

  • 3rdspace & Boost Juice - What's your name game
  • Tongue, Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney - Room 317
  • Ikon Communications & Contently for Australian Avocados - The Mash-Ups


BEST USE OF MUSIC

  • Etihad Airways, Song Zu, M&C Saatchi Sydney & Abu Dhabi - Flying Reimagined
  • TBWA\Maud, Revolver/Will O'Rourke, David Jones & Universal Music - #Shot by Sound
  • The Sound Campaign for Jagermeister - Number56